Anderson
As part of a repositioning initiative, major UK construction firm Anderson brought me in to write their new content strategy and toolkit. With the new direction adopted, I worked up the UX for their website, wrote the new web copy, and renamed and relaunched their quarterly magazine, The Hard Hat, which went on to win gold at the 2022 IoIC Awards. In addition, I penned numerous thought leadership pieces on behalf of the senior leadership team and trudged through many a rainy building site with a film crew in tow.
Anderson topping out ceremony
“Andy made it his business to know our business. His work was instrumental in us being able to express our refreshed brand and communicate our new direction.”
content strategy + content toolkit + thought leadership
