Apollo World Touring
In conjunction with Will Smith’s Westbrook Inc, long-term client Apollo World Touring secured $200m to stage a run of international stadium shows to raise awareness of climate change. Then Covid hit. Overnight they had to rethink their ambitions and drafted me in to do some big-budget blue-sky thinking and brief writing. The result was a series of TV and cinematic properties that brought together Formula 1, IMAX and some of the world’s biggest broadcasters.
Tour manager Mark Brightman’s screentest for What Happens on Tour
“When I need a fresh creative take on an opportunity, Andy’s the first person I call. He never fails to deliver on a brief and always comes at a project with a rigorous yet unexpected approach.”
broadcast treatments + brief writing
