Jaguar Land Rover / Spark44
Spark44, Jaguar Land Rover’s retained creative agency, hired me as a full-time senior content strategist from 2015 to 2018. As well as working on strategic positions for numerous vehicle launches, I revamped both brands’ customer and fleet newsletters, wrote long and short-form editorials, and cut a fair few videos. In addition, I became the agency’s de facto photographer and shot the bulk of their behind-the-scenes photography. I liked it at Spark.
Land Rover social media activation round-up 2017
“Andy has that rare ability of being able to develop compelling content strategies before seamlessly integrating his findings into unique creative executions.”
long-form copy + creative proposals
customer newsletters + magazine treatments
